Touchdown for Travelers? What NFL Game Days Might Mean for Your Next Trip

As the Atlanta Falcons prepare to face the Green Bay Packers on September 24, 2026, fans aren't the only ones looking forward to game day. Hotels, restaurants, and local attractions could also see a boost—but not every city scores equally. Here’s what travelers can expect and how football fever could shape your next visit.

Game Day Getaways: The NFL’s Ripple Effect on Travel

If you’re planning to catch the Thursday night NFL matchup between the Atlanta Falcons and the Green Bay Packers on September 24, 2026, you’re not alone. Football games like these have grown into huge travel events, but what does all this mean for both visitors and the cities they flock to?

🏈 The Upside for Travelers and Cities

Hotels in the Spotlight: Past NFL games have brought in millions for host cities’ hotels. Green Bay, for instance, reportedly saw an $11.1 million boost from previous Packers games. So, expect local hotels to fill up fast and prices to tweak upwards during game weekends.
The City Comes Alive: Fans and travelers mean more business for restaurants, bars, and local attractions—especially in cities famous for their football spirit. If you love the vibe of a city buzzing on game day, this could be your moment to soak it in.

⚠️ Not Always a Win: The Other Side of the Coin

Impact? It’s Complicated: Not every city celebrates. Some research (like in San Diego) suggests NFL games raise hotel occupancy rates by just 1%, or sometimes even less. Bottom line: the boost isn’t universal.
Game Day Gridlock: Expect extra traffic and congestion around the stadium. While great for local businesses, it’s not ideal if you’re hoping for a peaceful city break or quick commutes.

Who’s Most Likely to Score?

Cities with deep football roots (like Green Bay) are expected to feel the most excitement—and spend—from game days. But if the city isn’t football-obsessed, you might notice barely a blip in the local buzz or hotel availability.