Super Bowl LX: How California’s Biggest Game Weekend Lit Up the Bay Area
Super Bowl LX in Santa Clara turned the Bay Area into a giant playground for football fans and travelers, flooding local hotels and businesses with excitement and cash. While the $500 million economic jolt got the hospitality industry buzzing, sky-high ticket and hotel prices left plenty of folks watching from home. The story looks at who cashed in, who paid the price, and what it all means for future mega-events on the West Coast.
February 8, 2026
