News tagged personalization

How Smart Is Your Next Vacation? Travel Giants Are Betting on AI to Change Everything

Travel companies like Hilton, Marriott, and Air Canada are turning to artificial intelligence to transform how we book and experience our trips. While this could mean faster bookings and trips tailored just for you, there are also worries—like data privacy and losing the friendly faces behind customer service. Here’s what this AI-powered future could look like for travelers everywhere.

June 4, 2026