Marriott Reveals Mixed News: Strong Abroad, Some Stumbles at Home

Marriott just shared its outlook for 2025, and while it's great news for global travelers with strong hotel growth overseas, those planning U.S. getaways might see fewer deals and some changes in service. Here’s what it could mean for your next booking.

Marriott’s 2025 Travel Forecast: Big Moves and Bumps on the Road

On August 5, 2025, Marriott International pulled back the curtain on their latest revenue forecast, giving travelers and industry watchers a peek behind the scenes at how hotel demand is shaping up for the rest of the year. The news? It's a mixed bag—especially depending on whether you’re eyeing an adventure abroad or a staycation close to home.

What’s Up: Good Vibes for International Travel

Global Hotspots Heating Up: Marriott’s CEO, Tony Capuano, highlighted that their hotels in Asia-Pacific, Europe, the Middle East, and Africa are seeing solid growth—international room revenue is up over 5%.
More Places to Stay: Marriott added around 17,300 rooms last quarter, with over half outside the U.S. Translation: more Marriott hotels to choose from, possibly more friendly competition, and maybe even some snazzy deals in those regions.

What’s Down: Cooling Demand in the U.S.

Softening Stateside: Marriott is expecting flatter revenue growth in the U.S., blaming economic uncertainties and less government travel. Travelers could see fewer promotions or higher rates while Marriott plays things safe.
Possible Service Tweaks: Lower expectations may mean Marriott will be a bit more careful with costs, possibly adjusting amenities or staff—especially in areas where bookings dip.

What Online Bookers Should Watch

If you use hotel booking platforms, expect the game to shift. There may be more deals and variety popping up internationally, while domestic options could get tighter and pricier.

What It Means for You

Seeking Value? International destinations might offer better options and deals as big hotel brands push hard to fill rooms.
U.S. Travelers: Keep an eye out for changes in amenities, and don’t wait too long on deals—they might not stick around.

Note: This story looks at industry analysis and opinions based on Marriott’s public forecasts as of August 2025. Plans and impacts may evolve as the year progresses.