Hyatt Launches 'Hyatt Select' to Expand Upper-Midscale Offerings

Travelers searching for a hotel experience that merges comfort with practicality have something new to look forward to. Hyatt has rolled out 'Hyatt Select', an upper-midscale brand tailored for those on short trips or business ventures, where efficiency matters just as much as value.

What is 'Hyatt Select' All About?

• Complimentary breakfast served daily
• 24-hour market for snacks, drinks, and essentials
• Guestrooms designed for productivity, featuring dedicated workspaces and high-speed internet
• Streamlined, comfortable furnishings for a no-fuss stay

A Strategic Move by Hyatt

Announced from the company’s headquarters in Chicago, 'Hyatt Select' is a part of the expanding Essentials portfolio—joining names like Hyatt Place and Hyatt House. The new brand is positioned specifically for short-term, upper-midscale travel, appealing to both developers and travelers seeking modern comfort without unnecessary extras.

The flexibility in Hyatt’s approach stands out—'Hyatt Select' hotels can be either new builds or conversions of existing properties. This offers development partners a faster and more affordable way to bring properties under the Hyatt umbrella, ultimately boosting the availability of trusted options for travelers in more locations.

What Are Travelers and Industry Observers Saying?

The hospitality community has shown keen interest in Hyatt’s expansion into the upper-midscale market. Commentators emphasize the growing demand for select-service hotels, especially among short-term business and leisure travelers who prioritize essential comforts over luxury. Market analysts have noted that the select-service segment has performed robustly in recent years, making Hyatt’s entry particularly timely.

Many travelers welcome more affordable yet trusted choices, particularly those accustomed to Hyatt’s standards. Social media is already buzzing with anticipation, as loyalists of the brand look forward to more wallet-friendly options that don’t compromise on quality or reliability.

The Impact on Travelers and the Tourism Industry

• For travelers:
  • Increased availability of budget-friendly Hyatt-branded stays
  • Consistent quality experiences in more locations, especially secondary and tertiary markets
  • Essential amenities included, streamlining travel for busy guests
• For the hotel sector:
  • Faster, more cost-effective ways to open new hotels or refresh older properties
  • New opportunities for property owners and investors to join Hyatt’s global network
  • Strengthening Hyatt’s ability to compete with rapid-growth select-service brands

In my opinion, the arrival of 'Hyatt Select' bridges a noticeable gap in the market, delivering options that fit the needs of today’s short-stay traveler—someone who expects both comfort and cost-effectiveness, all under a trusted hospitality banner. The move could reshape how mainstream travelers choose accommodations in the U.S. and abroad, providing more choice without sacrificing convenience.