ANA’s Free Flight Offer: A Game-Changer for Exploring Japan Off the Beaten Path?

A new initiative from All Nippon Airways and the Japan National Tourism Organization could shake up how UK and European visitors experience Japan in late 2025 into early 2026. The catch? You might fly between regions for free and discover the country beyond the usual tourist favorites.

Could Two Free Domestic Flights Change Your Next Japan Trip?

If you’re planning a trip to Japan from the UK or Europe between November 2025 and January 2026, something exciting could be on the horizon. All Nippon Airways (ANA), together with the Japan National Tourism Organization, is rolling out a program offering up to two complimentary domestic flights for eligible economy travelers. The goal? To get you beyond Tokyo and Kyoto and let you discover less-traveled corners of Japan.

What’s in It for Adventurous Travelers?

Access to Regional Japan—On the House: Imagine hopping from the snowy scenery of Hokkaido to the beaches of Okinawa, or tasting ramen in Fukuoka—without extra airfare. This program is designed to help you see more for less, making lesser-known destinations more accessible.
A Boost for Local Communities: By steering travelers away from the usual hotspots, ANA and JNTO hope to give local businesses in quieter regions a much-needed economic lift.
A Breath of Fresh Air for Popular Destinations: Spreading out visitor numbers could take the pressure off crowded cities, protecting Japan’s most famous sites and benefiting the environment.

But, A Few Things to Watch Out For…

Hidden Costs: While the flights themselves are free, taxes and fees still apply—so you’re not totally off the hook cost-wise.
Limited Seats: As with all good things, spots are subject to availability. Planning ahead will be essential.
Will The “Hidden Gems” Get Too Popular? Opening the floodgates could mean some quiet towns suddenly find themselves overwhelmed.

What Could This Mean for the Future of Travel?

Analysts suggest this experiment could shake up Japan’s tourism landscape. It might pave the way for other countries wrestling with overtourism to try similar approaches, and encourage development in overlooked areas. Ultimately, it could help build a richer travel experience for visitors—and a more sustainable one for the places they explore.

This analysis is based on current announcements and is purely an opinion—it doesn’t guarantee what will happen or how the initiative will be received. Details, including eligibility, may change, so check directly with ANA for the latest information.