All Aboard the Next Chapter: Orient Express Gets a Luxe Makeover with Accor & LVMH

Accor and LVMH are teaming up to reimagine the historic Orient Express brand, expanding from legendary train journeys into sumptuous hotels and even grand sailing ships. Find out what this could mean for the future of luxury travel, from exclusive experiences to a new focus on sustainability.

Next Stop: A New Era for the Orient Express

Picture this: you've heard the stories about the legendary Orient Express trains, filled with glamour and mystery. Now, in a move that feels both historic and futuristic, travel giants Accor and LVMH (yes, the folks behind brands like Louis Vuitton and Moët & Chandon) have announced plans to take the Orient Express beyond rails and onto new, luxurious horizons.

Big Plans on the Horizon

Sleeper cars, suites, and sails: Expect Orient Express hotels in cities like Rome and Venice, and a breathtaking sailing ship—the Orient Express Silenseas—cruising in 2026.
Unbeatable luxury: This partnership aims to blend LVMH’s flair for luxury with Accor’s hospitality know-how, promising a serious upgrade in service and atmosphere.
Travel “with a story”: Staying or sailing with Orient Express could mean immersing yourself in a world where rich history meets modern comfort.

But What’s the Catch?

For the few, not the many: All this exclusivity might mean prices go sky-high—think bucket-list trip, not everyday getaway.
Luxury lane traffic jam: Other top-end travel brands could feel the pressure and race to keep up, so get ready for a little friendly (or fierce!) competition.

What Travelers Could See Next

More demand for the extraordinary: As journey options expand, travelers may begin to expect more unique, beautifully designed adventures from all luxury providers.
Sailing responsibly: That new ship isn’t just about looks—the hybrid propulsion (wind plus liquid natural gas) hints at a future where sustainability and luxury can sail together.

So, is this just hype or a major moment for luxury travel? It’s still early days, but one thing’s clear: the Orient Express is gearing up for a whole new golden age—and travel fans everywhere should keep their eyes peeled for what comes next.

This analysis is based on recent announcements and reflects possible trends for the future of luxury travel—not guaranteed outcomes.